zentrada Mix-Order grows and grows: From Wholesale Marketplace to Sourcing Network for Europe

August 10, 2018

For more than 10 years zentrada has opened the doors to Europe-wide wholesale sourcing for a constantly growing network of retailers, without high costs or risks. The Internet company from Würzburg has left its path of sole online operations by adding a new and innovative logistics concept that is now offering real sourcing advantages in the processing and delivery of wholesale purchases from large importers and manufacturers.


30 European top suppliers from the consumer goods industry now offer more than 100.000 products following the new Mix-Order principle for mixed and central ordering and Europe-wide delivery by zentrada.Distribution.

The buyers, typically independent retailers, save on handling as well as delivery costs and are able to source single items or small quantities without the usual high minimum order values of large manufacturers and importers.  


But the most unique feature is not the size, but the innovative digital Supply Chain that efficiently combines the many small orders from the retail network to delivery requests at the big European importers and manufactures of popular merchandise.  



Today, success in retail requires wider and more exclusive assortments as well as constantly changing promotions to create more revenue with the existing customer frequency.

“Here, zentrada.Distribution and Mix-Order give, in addition to the substantial processing advantages, often also first-time access to the big Top-suppliers that have not been accessible for smaller retailers in the past“, explains zentrada´s CEO and co-founder Ingo Schloo the concept of the modern sourcing network.


The suppliers are listed with individual wholesale shops on the zentrada marketplaces including all the latest products and stock data. Orders are then aggregated to a larger delivery request multiple times per week.

Through the self-developed transshipment logistics and software, incoming deliveries are divided into their mixed orders and sent to retailers across Europe in packages or palettes.  


zentrada does not face any product risk or storage costs and is therefore able to invest its wholesale margin in innovative ways to present its offering and Europe-wide marketing and customer service. Solely the delivery time is on average 3 days longer than for orders placed at one of the many other suppliers on the zentrada marketplaces.


In the meantime, associations and consultants have realized that the digitalization of the supply chain holds the biggest advantage for the majority of smaller retailers. “Retailers need new sources to be able to constantly reinvent their assortment and add new ideas and promotions. On zentrada more than 400.000 products from 500 suppliers from all over Europe are only one click away. Quality, price/performance and the processing on zentrada have convinced us. The platform enables smaller retail businesses to source products that are not available at every corner at great prices,” explains Ralf Ludewig, regional chairman HBE Lower Franconia, Vice President HBE Bavaria.


After six months the innovative Mix-Order processing already generated 50 percent of the planned distribution turnover for the entire year, which is already in the seven-digit range and quickly grows its share of the direct and indirect transaction volume on the zentrada marketplaces.


„Through our continuous extension of the Mix-Order assortment all predictions for the upcoming fall and Christmas season point towards growth“, outlines the zentrada-CEO the expectations for the next months, which might even be increased by the possible entry into product categories in the food sector.

The basic membership for making purchases in the zentrada sourcing network is free for qualified retailers, but can be extended with a variety of PREMIUM services.


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